Whoa, this music business is a trip! The more I learn about it, the MORE I NEED TO KNOW! Folks, never underestimate the power of marketing, a solid plan, a strategy. When you fail to plan, you plan to fail. You can have the best sounding band in the world, but if nobody comes to hear you, it's a total downer, both emotionally and financially. It happens, but we all want to avoid this scenario at all costs. Promotion must be actively done in order to fill the venue you are playing. The more word you get out, the better, and the more times you get that word out, the better your chances are of a successful turnout. Yes, it costs, but you want to ensure that your club owner/booking agent can get you in the club again. Building your fan base is a crucial step in the music business. So is staying in touch with your fans and letting them know what you're doing. The importance of staying out there in the social media is vital to your livelihood. So hey, I'm going to stop right here and get down to business. Until next time...